Tires won't Clean

I had my wheels powdercoated and decided to turn the white lettering in. Of course the black lettering side has never seen the light of day and has collected all kinds of dirt and dust. I have scrubbed the wheels multiple times with a tire brush, several washes, and liquid shiner. Shiner looks great for a couple days then they go back to a brown color. Any techniques for getting that hard film removed? Thanks

 

An excerpt from Meguiars:

Most people don't give a lot of thought to their tires except for how they look. Truth be known, your tires are designed to perform under extreme conditions of heat via kinetic energy transfer, high speeds for long periods of time and incredible forces of torque and flexing. That's a lot to ask from a chunk of rubber, inflated with air like a cream filled donut.

The science behind the modern rubber formulas used by major tire manufactures today is both complex and interesting. The rubber itself contains and ingredient called Antiozonant.

Antiozonant is an ingredient that helps to prevent the exterior rubber surface from cracking, checking, oxidizing, and deteriorating. The rubber is designed in such a way as to constantly work its way to the outside of the tire and as such, continually replenish the exterior surface with fresh antiozonant.

After the antiozonant works its way to the outside of the tire and is exposed to the ozone in the air, it turns brown. The technical term for this effect is blooming.

This is why you see a brown film on the surface your tires. You can wash your tires with soap or an all-purpose cleaner and remove this film, but in a few weeks, it's back. That's because the antiozonant continually works its way to the outside of the tires every time you drive your car.

Thus before applying a dressing you really need to do a thorough job of cleaning the outer surface of the tire to remove any spent antiozonants as well as any previously applied dressing and this will prepare the rubber to accept a fresh application of tire dressing.


In short, it naturally turns brown over time and there's not much you can do besides maintaining it with tire dressing.