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Heddon Spit'N Image Fleeing Shad Crankbait Fishing Lure, 3 1/4 Inch, 7/16 Ounce

4.6 4.6 out of 5 stars 215 ratings
$12.50
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Gizzard Shad
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Purchase options and add-ons

Color Gizzard Shad
Brand Heddon
Size 3 1/4-Inch, 7/16 ounce
Material fleeing
Item Weight 0.02 Kilograms

About this item

  • Spit'n Image perfectly mimics the frantic antics of a fleeing shad - in fact, it's the Spit'n Image of one
  • When retrieved, the Spit'n Image moves from side to side
  • At rest, the tail sits low in the water
  • Has a unique walking action
  • Dimensions: 3 1/4 inches, 7/16 ounces, #4 treble hook

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Heddon Spit'N Image Fleeing Shad Crankbait Fishing Lure, 3 1/4 Inch, 7/16 Ounce
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Heddon Swim'N Image Shallow-Running Crankbait Fishing Lure, 3 Inch, 7/16 Ounce, Speckled Trout
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From the manufacturer

Heddon is the most trusted name in topwater bass fishing thanks to stalwart lures such as the Torpedo, Zara Spook, and Image series. In addition to the plethora of great lures Heddon is backed by its history being the longest operated fishing tackle company still in business today. Heddon is the top choice for Elite Series pros and first time anglers alike, give them a try to see the difference!

Product Description

The Heddon Spit'n Image perfectly mimics the frantic antics of a fleeing shad. This baits unique side to side action triggers bites time and time again! Specially crafted, the Spit'n Image's tail sits low in the water at rest to represent a wounded or tired baitfish.

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Heddon Spit'N Image Fleeing Shad Crankbait Fishing Lure, 3 1/4 Inch, 7/16 Ounce

Heddon Spit'N Image Fleeing Shad Crankbait Fishing Lure, 3 1/4 Inch, 7/16 Ounce

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
215 global ratings

Customers say

Customers like the quality and performance of the fishing hook. For example, they mention it's an excellent lure and the best topwater bait they've ever used. That said, they say it works best in summer and fall.

AI-generated from the text of customer reviews

19 customers mention19 positive0 negative

Customers are satisfied with the quality of the fishing hook. They mention that it's an excellent lure, the best topwater bait they've ever had, and the best walking topwater lure out there. The huge fish charge after this surface lure is beyond exciting.

"...It was actually very well made, and the bass barely put a dent in it, but I've not gotten so many pike that it's just beat up...." Read more

"...are junk, you will want to change those suckers out but the bait has great moves when you walk the dog with it...." Read more

"...To see these huge fish charge after this surface lure is beyond exciting. I call it a cat toy for bass as they just can't resist...." Read more

"...Still the best top water bait I have ever used!" Read more

5 customers mention5 positive0 negative

Customers are satisfied with the performance of the fishing hook. They mention that it works great, is the best they've ever used, and works best in summer and fall. They also use it with both braid and mono.

"These lures are the BEST I've ever used!!! I got one, oh probably 3 yrs ago, and I never used it...." Read more

"...work to good on sunny days but overcast or overcast and windy, they work great!!..." Read more

"...Works best summer/fall. I use with both braid and Mono...." Read more

"Great product, does it catch fish. Not in the tackle box." Read more

Believe the HYPE, if you don't BELIEVE THE PICTURES!!!
5 Stars
Believe the HYPE, if you don't BELIEVE THE PICTURES!!!
These lures are the BEST I've ever used!!! I got one, oh probably 3 yrs ago, and I never used it. This summer I was out late in July (PA), and I was having a slow day (not even a hit) and thought I'm going to try something I never used. So I dug into my tackle box and grabbed this guy. Well about 3 casts later I had a hit, and 2 or 3 after that I caught a 12' bass. Well I was hooked after that. I was out all day, and just before packing it in I tried this guy and got a fish. After that it was on. I started using it much more and started catching a ton of Bass, after it started getting colder I started catching Northern Pike on this guy. When those guys hit it they engulf it. It's CRAZY!!! That is why I'm here. I actually bought 3 of these, 1 in the Threadfin Shad (which is what I have), and 2 in the Gizzard shad. Mine is so beat up it's missing an eye, the paint is all worn off, and it's still crushing pike. I figure I will use the beat up one on Pike, and use the newer ones when the bass are hitting. I added some pics and these are all fish caught on this lure. If you don't have one of these, BUY 2! Because after you start using it, you will be glad you did. You'll have a spare for when the fish abuse it, or if you lose one in a tree (you all know how that goes). By the way, I'm not complaining about the lure being beat up. FAR FROM IT. It was actually very well made, and the bass barely put a dent in it, but I've not gotten so many pike that it's just beat up. If you never caught a Northern Pike they are VERY AGGRESSIVE. These fish come completely out of the water (full body) to attack this guy. I don't know how many times I've jumped when they crush this lure. The spit n image at this point is my ALL TIME favorite lure AND I ONLY STARTED USING IT!!!! IT'S CRAZY!!! Guys believe the hype on this lure, believe the reviews and if you don't believe those, look at the pics and you WILL BE A BELIEVER.
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Top reviews from the United States

Wildman O
5.0 out of 5 stars Irresistible
Reviewed in the United States on March 7, 2024
Color: Gizzard ShadVerified Purchase
The bass here in MS will absolutely crush this lure from ponds to rivers. I have taken several buddies to a Bass Catching Clinic using this lure on a day out on the water.
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John J. Kluk
5.0 out of 5 stars Believe the HYPE, if you don't BELIEVE THE PICTURES!!!
Reviewed in the United States on December 2, 2016
Color: Threadfin ShadVerified Purchase
These lures are the BEST I've ever used!!! I got one, oh probably 3 yrs ago, and I never used it. This summer I was out late in July (PA), and I was having a slow day (not even a hit) and thought I'm going to try something I never used. So I dug into my tackle box and grabbed this guy. Well about 3 casts later I had a hit, and 2 or 3 after that I caught a 12' bass. Well I was hooked after that. I was out all day, and just before packing it in I tried this guy and got a fish. After that it was on. I started using it much more and started catching a ton of Bass, after it started getting colder I started catching Northern Pike on this guy. When those guys hit it they engulf it. It's CRAZY!!! That is why I'm here. I actually bought 3 of these, 1 in the Threadfin Shad (which is what I have), and 2 in the Gizzard shad. Mine is so beat up it's missing an eye, the paint is all worn off, and it's still crushing pike. I figure I will use the beat up one on Pike, and use the newer ones when the bass are hitting. I added some pics and these are all fish caught on this lure. If you don't have one of these, BUY 2! Because after you start using it, you will be glad you did. You'll have a spare for when the fish abuse it, or if you lose one in a tree (you all know how that goes). By the way, I'm not complaining about the lure being beat up. FAR FROM IT. It was actually very well made, and the bass barely put a dent in it, but I've not gotten so many pike that it's just beat up. If you never caught a Northern Pike they are VERY AGGRESSIVE. These fish come completely out of the water (full body) to attack this guy. I don't know how many times I've jumped when they crush this lure. The spit n image at this point is my ALL TIME favorite lure AND I ONLY STARTED USING IT!!!! IT'S CRAZY!!! Guys believe the hype on this lure, believe the reviews and if you don't believe those, look at the pics and you WILL BE A BELIEVER.
Customer image
John J. Kluk
5.0 out of 5 stars Believe the HYPE, if you don't BELIEVE THE PICTURES!!!
Reviewed in the United States on December 2, 2016
These lures are the BEST I've ever used!!! I got one, oh probably 3 yrs ago, and I never used it. This summer I was out late in July (PA), and I was having a slow day (not even a hit) and thought I'm going to try something I never used. So I dug into my tackle box and grabbed this guy. Well about 3 casts later I had a hit, and 2 or 3 after that I caught a 12' bass. Well I was hooked after that. I was out all day, and just before packing it in I tried this guy and got a fish. After that it was on. I started using it much more and started catching a ton of Bass, after it started getting colder I started catching Northern Pike on this guy. When those guys hit it they engulf it. It's CRAZY!!! That is why I'm here. I actually bought 3 of these, 1 in the Threadfin Shad (which is what I have), and 2 in the Gizzard shad. Mine is so beat up it's missing an eye, the paint is all worn off, and it's still crushing pike. I figure I will use the beat up one on Pike, and use the newer ones when the bass are hitting. I added some pics and these are all fish caught on this lure. If you don't have one of these, BUY 2! Because after you start using it, you will be glad you did. You'll have a spare for when the fish abuse it, or if you lose one in a tree (you all know how that goes). By the way, I'm not complaining about the lure being beat up. FAR FROM IT. It was actually very well made, and the bass barely put a dent in it, but I've not gotten so many pike that it's just beat up. If you never caught a Northern Pike they are VERY AGGRESSIVE. These fish come completely out of the water (full body) to attack this guy. I don't know how many times I've jumped when they crush this lure. The spit n image at this point is my ALL TIME favorite lure AND I ONLY STARTED USING IT!!!! IT'S CRAZY!!! Guys believe the hype on this lure, believe the reviews and if you don't believe those, look at the pics and you WILL BE A BELIEVER.
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7 people found this helpful
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Jeffrey A Ross
5.0 out of 5 stars I proceeded to pull out my Spit'N image (freshwater version) that I brought just for fun. On a rod/reel/line rig that was too bi
Reviewed in the United States on October 11, 2014
Verified Purchase
First tried this number about 6-7 years ago in Belize. Quick story...

Hired a local guide. I wanted one of those BIG Tarpon that were there at the time. Well, apparently he and the ONLY person that owned a cast net in that part of the country, got into a little tiff the previous evening (over a pool game if I recall). We motor up to his buddy's dock - and he sicked his dogs on us!

Guess he was still upset. So, no cast net. Guide only took clients for tarpon when he had live bait, because, he said, "Without live bait you get nadda". Well, I proceeded to pull out my Spit'N image (freshwater version) that I brought just for fun. On a rod/reel/line rig that was too big for it.

The "Tarpon Torpedo's" were all around us. The guide seemed annoyed that this silly client was trying to catch one on this little bitty piece of high-tech plastic & metal. He humored me, all the while subtly shaking his head. He let me have at it, I suppose, cuzz I was paying for the day. Third cast and, BAM! - an eighty-pounder inhales it.

I mean; it's a wounded freakin' bait-fish. Uh, yeah. Third jump and the lure flew back at us, with [slightly] straightened hooks. The guide was amazed. I said, "Here, you can have this lure. But put heavier hooks on it". Fast-forward to, oh, about, yesterday morning...

The trout (speckled seatrout) top-water bite was ON! So, I decided to experiment. This was after hooking several, and a fat 23 incher, on the Spit'n image, seemingly every third cast, for about 45 minutes.

I've always kinda figure that, when they are hitting on the top, they'll hit anything. Probably true. Mostly. The three other kinds of baits were: plastic minnow-like thingy (think Bass Assassin, but not that brand) with only a hook; another "walk-the-dog" lure from this same company (it works for me fairly well too); and a new-ish "airy"-type plastic. Caught only one fish using those three (slot, barely), after about 30 minutes. The Spit'n Image went back on. And I caught two more - immediately! Then work got in the way (why is that?).

The Spit'N image won the day. Sure, not scientific. But, you can have my Spit'N Image with you pry it from more cold, dead, fingers.

Good Fishing

Edit: I forgot - about two months ago I had an EPIC top-water day with this lure also. Three 24" trout, in a row (if I recall correctly, all from same 2-square acre spot). They would hit other stuff that day but, well, I wasn't experimenting much on that trip. Three, two-footers, in one day, is a personal best for me. Other smaller ones too.
4 people found this helpful
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nathen coomes
5.0 out of 5 stars My favorite walking style bait ever
Reviewed in the United States on April 3, 2018
Color: Gizzard ShadVerified Purchase
My favorite walking style bait ever. The hooks are junk, you will want to change those suckers out but the bait has great moves when you walk the dog with it. It will jump out of the water and do a 180 landing facing backward relative the direction you are reeling... This makes the bass nuts! Great for schooling fish and as a search bait. Like most lure of this style it wont fare well if you have matted weeds but like I said, on large mouth or white bass or striped bass, this things is killer in open water on schooling fish.
One person found this helpful
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H Sullivan
4.0 out of 5 stars Can't find anywhere but Amazon, Bass love this lure
Reviewed in the United States on June 20, 2019
Color: Threadfin ShadVerified Purchase
My husband searched the stores for this lure and could not find them, of course, i found them on Amazon with one search. He loves these lures for bass fishing and more importantly so do the bass!
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jacobo
5.0 out of 5 stars Awesome lure for peacock bass on tropical waters
Reviewed in the United States on February 2, 2023
Color: Tennessee ShadVerified Purchase
One of My must to orinoco basin for peacocks and sardinatas.... Just replace the hooks for Stainless steel and You have a banger!
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Dmun
5.0 out of 5 stars Top Secret Fishing Success
Reviewed in the United States on March 31, 2015
Color: Gizzard ShadVerified Purchase
Excellent lure that makes fishing for bass a blast. To see these huge fish charge after this surface lure is beyond exciting. I call it a cat toy for bass as they just can't resist. I was originally attracted to it as it mimics a wounded white perch which large bass feast on. Haven't had this type of success since I used the real thing as a kid with my Dad. Have caught large bass (anywhere from a few pounds up to nearly 10) on almost every outing. I own about a dozen and you should give at least one a try. A truly amazing top water lure.
Customer image
Dmun
5.0 out of 5 stars Top Secret Fishing Success
Reviewed in the United States on March 31, 2015
Excellent lure that makes fishing for bass a blast. To see these huge fish charge after this surface lure is beyond exciting. I call it a cat toy for bass as they just can't resist. I was originally attracted to it as it mimics a wounded white perch which large bass feast on. Haven't had this type of success since I used the real thing as a kid with my Dad. Have caught large bass (anywhere from a few pounds up to nearly 10) on almost every outing. I own about a dozen and you should give at least one a try. A truly amazing top water lure.
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2 people found this helpful
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Al
5.0 out of 5 stars Best top water ever!
Reviewed in the United States on May 27, 2021
Color: Tennessee ShadVerified Purchase
Can't find them in stores anymore. Happy to find them here but they were twice the price I would normally pay. Still the best top water bait I have ever used!
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Should be in everyone’s tackle collection
Reviewed in Canada on July 2, 2020
Color: Gizzard ShadVerified Purchase
Best top water lure !!
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Ryan
5.0 out of 5 stars The bass aren't happy with this purchase
Reviewed in Canada on November 29, 2017
Color: Gizzard ShadVerified Purchase
The bass aren't happy with this purchase. They can't resist it!! Been my go to top water for years. Came quickly and was of perfect quality.
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Doug Kirkwood
1.0 out of 5 stars Terrible Finish
Reviewed in Canada on July 17, 2022
Color: Gizzard ShadVerified Purchase
These lures are pieces of junk! I doubt that Heddon are the ones who even make them? I had Weeds on my lure & slapped my lure off the top of the water (once) and the Finish came off. I reached for a second lure and hit some surface weeds did the same thing in the Finish came right off. I've been fishing for over 40 years and I have never seen a lure do this before? Especially something brand new.
Customer image
Doug Kirkwood
1.0 out of 5 stars Terrible Finish
Reviewed in Canada on July 17, 2022
These lures are pieces of junk! I doubt that Heddon are the ones who even make them? I had Weeds on my lure & slapped my lure off the top of the water (once) and the Finish came off. I reached for a second lure and hit some surface weeds did the same thing in the Finish came right off. I've been fishing for over 40 years and I have never seen a lure do this before? Especially something brand new.
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